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Media & Cultural Resistance: Beyond Gender Stereotyping by Manipal University Dubai | 5/15/2017

The School of Media & Communication hosts its second International Research Conference themed, “Media & Cultural Resistance: Beyond Gender Stereotyping” on 15th May 2016 at Manipal University, Dubai.
The conference organized under the aegis of Media & Communication Research & Analysis Wing (MCRAW), invites students, academicians and industry professionals to share and discuss new concepts, progressive methodologies, embryonic approaches and innovative practices within the world of media and the wider social environment.
“This year’s edition will be focused on deconstructing gender represented in the media. It comes with no surprise that our world is transforming into a diverse global culture and media undoubtedly plays a significant role: culturally, socially, economically, politically and ideologically,” said Megna Kalvani, Assistant Professor in the School of Media & Communication and MCRAW conference coordinator.
“Besides creating a premier forum to present research and new advances in the fields of theoretical, experimental, and applied Media and Cultural studies. We have organized engaging pre event activities like art installations, film screenings and panel discussions related to understanding cultural identity, self identity and gender allowing our students to embark on serious academic pursuit and encourage an overallresearch environment at par with any center of excellence.” said Ms. Kalvani.
Industry and Academic oriented speakers will present significant findings covering topics addressing pertinent issues relevant to the dynamics of gender and media. This year’s keynote speaker Professor K. Hariharan, Dean at Mahindra École Centrale, Hyderabad is a renowned South Asian director with an extensive contribution in Indian filmography and cinema culture studies. He wil explore the complex relationship between national identity and gender identity in his talk, "Who's imagi-nation is it anyway? A Gendered point of view".
Some of our industry academic speakers include Manju Ramanan, Group Editor, FilmFare Middle East, Femina Middle East, exploring the women in celebrity culture; Reshel Shah Kapoor, Independent film maker of award winning documentary titled ‘The Black Sheep’ as she talks about the nonconformist and media marginalization of gender and Wailana Rafeeq, Media Analyst and blogger will highlight the representation of South Asian female migrants in the media, among others.
The conference will also divide itself into 3 core parallel sessions based on paper submissions, some include: Gender & Consumer Culture, Gender, Media & Society and Gender & Transititional Societies.

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